Inkwave Help

Guides for running your newsletter, website and audience on Inkwave.

• Getting started

  A tour of your dashboard, how to create a publication, and the rules for choosing its subdomain.

• Writing a newsletter

  Write and lay out a post in the editor, with thumbnails, authors, tags, embeds, comments and version history.

• Publishing a newsletter

  Choose who gets a post, set its email and web details, then publish it now or schedule it.

• Subject-line A/B tests

  Send up to four subject lines to part of your list, then the one that performs best to everyone else.

• Why a send is held

  The reasons a newsletter doesn't go out straight away, or doesn't reach everyone, and what to do about each one.

• A post's page

  See a single post's settings, how its email and web version performed, and which readers engaged with it.

• Newsletter reports

  See how your issues perform over time, from opens and clicks to deliverability, timing and your audience's devices.

• Click reports

  See which links readers click, in your emails and on your website, across all issues or for one issue.

• Content tags

  Organise your posts by topic with tags, add them to posts, and see which topics your readers engage with most.

• Guest authors

  Credit writers who aren't on your team, manage their profiles, and see how their issues perform.

• Template library

  Start posts from ready-made layouts, and build and manage your own reusable templates.

• Subscribers and imports

  Add and import subscribers, understand what each status means, and organise your list with tags and segments.

• Segments

  Group subscribers by who they are and what they do, keep those groups up to date, and use them to target newsletters and automations.

• Subscriber profile

  See everything about one subscriber in one place, and unsubscribe, tag, enroll or remove them.

• Subscriber tags

  Create coloured labels for your subscribers, see how each tagged group engages, and use tags to build segments.

• Custom fields

  Store your own information about each subscriber, fill it from surveys, automations or by hand, and use it to build segments.

• Subscribe forms

  Design an email signup form and embed it on any other website, so visitors there can subscribe to your publication.

• Magic links

  Build a one-click subscribe link that other newsletters can put in their emails, so their readers can join your publication without typing anything.

• Polls

  Create one-question polls and trivia questions, put them in your newsletters, and see how readers voted.

• Surveys

  Build multi-question surveys, publish them on your website, and save each reader's answers to their subscriber profile.

• Automations

  Send emails and update subscribers automatically when something happens, such as a new signup or a paid upgrade.

• Preference centre

  Set up the page readers reach from your unsubscribe link, where they can choose what they get, take a break, or leave.

• Website overview and builder

  See how your publication's website is doing, then design its pages, header and footer in the builder and choose when changes go live.

• Website settings

  Control how your whole site behaves, from search and social previews to tracking, legal pages, redirects, signup flows and saved themes.

• RSS feed

  Your site's RSS feed, where to find its address, what each post shows, how to leave a post out and how to turn the feed off.

• Custom domain and DNS

  Show your publication's website on your own domain, set up the DNS record, and understand each domain status.

• Website analytics

  Read who is visiting your website, where they came from, which pages they read and whether they come back.

• Comments

  Review the comments readers leave on your posts, see how the conversation is going, and set the rules that decide what publishes straight away.

• Paid subscriptions

  Connect Stripe, create paid tiers with monthly and annual prices, and see what readers are paying for.

• Referral program

  Reward subscribers for bringing in new readers, with milestones, reward emails and a referral block in your posts.

• Recommendations

  Recommend other publications to your readers, invite others to recommend you, and see how many subscribers recommendations bring in.

• Boosts

  Pay other publications for each verified subscriber they send you, or earn by recommending theirs.

• Team

  Invite people to work on your publication, choose what each of them can do, and remove access when they no longer need it.

• Billing and plan

  See which plan your publication is on, change or cancel it, and manage your payment details and invoices.

• General settings

  Set your publication's name, logo, language and timezone, decide who can read and join it, and control the tracking tags added to your email links.

• Webhooks

  Have Inkwave tell another system the moment something happens in your publication, such as a new subscriber or a sent post.

• API keys

  Create, edit and revoke the keys your own servers use to call Inkwave's publisher API.

• Content import

  Bring your past posts over from another newsletter platform, so your archive lives in Inkwave without anything being sent again.

• AI assistants (MCP)

  Connect an AI assistant such as Claude to your publication, choose exactly what it may see and do, and cut it off whenever you want.

• Support access

  See every time Inkwave support looked at your publication to help with a ticket, what they looked at, and end a visit whenever you want.

• Your profile and sign-in

  Set the name, picture, bio and social links readers see on your posts, and see how your account is kept secure.

• Notification preferences

  Choose which updates appear in your notification bell, and see the alerts that always reach you.

• Developers

  What developers can build on with Inkwave, MCP for assistants and agents, outgoing webhooks and reader links and forms, and what isn't offered.

• MCP: connect and authenticate

  The Inkwave MCP server's addresses and transport, signing in with OAuth or using an API key, choosing a publication, errors and rate limits.

• MCP tools

  Every tool the Inkwave MCP server offers: what it does, the scope it needs, its parameters and what it returns.

• MCP scopes

  The permissions an MCP connection can be granted, what each allows, which are on by default, and which tools need them.

• Publisher API

  Inkwave's REST API for your own servers, with API keys and scopes, every v1 endpoint, response shapes, limits, errors and curl examples.

• Webhook events

  Every event Inkwave sends to a webhook endpoint, what makes it fire, the fields of its data and an example delivery.

• Webhook signatures and delivery

  Check that a webhook delivery really came from Inkwave, rotate the signing secret, and know what counts as delivered and what happens when a delivery fails.

• Reader endpoints

  The public links and forms on your publication's site that you can build on, such as embedded subscribe forms, custom sign-up links and one-click unsubscribe.